Owned Media Advantages and Disadvantages

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What are the advantages of owned media channels?

Freedom of design and control: You can do whatever you want (layout, structure) within the framework of the legal regulations
Freedom of choice about when and where to publish
building long-term customer relationships
What are the disadvantages of owned media channels?

Regular, high effort in the creation and maintenance of content (time and resources)
The 6 most important adjustment screws in content marketing
In this article , we'll explain how you can take your content marketing to the next level . From content strategy to finding topics and integrating content to measuring your measures.

Earned Media: Multipliers and Recommendations
Earned Media Definition

Earned media includes content about your company and your offers that you do not initiate yourself. On the contrary: you "earn" these posts through your work. Ultimately, you can encourage them, but you cannot control them 100 percent.

In relation to the topic of content distribution, this means, for example, that a person recommends one of your posts to their own network. If this person belongs to the category of multipliers (influencers), this can increase bc data philippines the reach enormously. But it doesn't always have to be social users with many followers. Every share can have a positive effect.

Earned Media Success Criteria

In order for your content to be shared, some preparatory work is necessary. You should pay particular attention to these three aspects:

content quality
shareability
Networking/Influencer Relations
content quality

In order for your content to be shared, it should be so unique, relevant and useful that people are happy to recommend it. So you have to do your homework when it comes to finding topics and implementing the content. This includes, not least, preparing your content in an appealing and supportive way, for example with photos, infographics or videos.

shareability

If the quality of the content is good, make it easy for your readers to share your content. This includes share buttons on your website. These can be implemented in a data protection-friendly way as links that call up the editor for a new post on the respective social network and fill it with important elements such as the link.

Another good idea is to use quotes or graphics that can be shared with one click. Make sure that such elements are designed appropriately. For example, a quote should not be longer than a post on short message platforms such as Threads or Mastodon.

At the same time, remember that your users not only share something publicly, but also use messengers such as WhatsApp or email.

In general, make sure that your content is displayed correctly when you share it. An illustrative image as an eye-catcher is particularly important here.

Networking/Influencer Relations

If there are important influencers in your field, it can be a good idea to build a relationship with them. This is similar to press work. So it's not about payment, that would be influencer marketing (see below).

Instead, you want to make sure that important people know about you and your company. As soon as you have a well-crafted, unique piece of content, you let them know. Ideally, you involve them beforehand. The more important the person, the more you should think about offering them something exclusive.

By the way, importance is not measured by the number of followers alone. It is more important that this person reaches the right people and has a good reputation in the industry.