Local Search Results
Local SEO isn’t just for local businesses. It’s also used by larger companies with physical locations nearby. And when Google thinks you’re looking for a business near you, the SERP layout looks very different.
Google Reviews
There are two main types of reviews that can appear in SERPs: Google argentina phone data reviews and structured data reviews. Structured data reviews appear as part of your website's search results and can include star ratings for products, recipes, and more.
Google reviews are Google's answer to Yelp and will appear independently of any information pulled directly from the website. As you would expect, these only appear for physical locations.
Local Three Pack
Also called a 3-pack or “Local Three Pack,” the Local Three Pack features a prominent map with three local businesses that meet the searcher’s needs. Unless your business is in a small town and/or a niche, competition to get into the 3-pack can be fierce. Include as much relevant information as possible on your Google My Business profile and solicit those reviews!
Related searches
The related search queries at the bottom of the page are an incredible source of data to power your search.
keywords. You may discover alternate phrases or overlapping topics that you hadn’t considered. If Google goes out of its way to show them to you, they’re probably important!
Finally, we have the old staples: paid results. These include PPC ads and PLA (Product Listing Ads, also known as Google Shopping feeds). Google ads can appear above or below the results, but will only allow up to four ads above the organic search results.