Different cultures see color differently.

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Different cultures see color differently. Yellow means happiness to the majority, but some cultures in Latin America see yellow as the color of death and mourning.

It all depends on who and where is your target market. Research jordan telegram essential, so you know you aren’t offending anyone, but you know the hues you picked are just suitable for the target market.

Incite Emotion, Get Personal
Touch the hearts of your market with the hues you use, like what we said in emotive marketing above, and light the fire behind your audience’s spirits by giving them some visual candy.

A typical example here would be the use of red during valentine’s day since it promotes love and affection. Or green for saint Patrick’s day.

There’s also orange and yellow, which exude warm and happy vibes. But when you mix that with green which signifies anything eco-friendly, you tell your market that helping the environment creates these sunny and warm vibes for everyone.

Color Wheel Unmasked
Lastly, we’re looking into the more technical stuff. For example, the color theory utilizes the color wheel to create better color combinations that’ll allow you to experiment.

It’s the best way to mix and match hues to create color schemes for every emotion or vibe you want to become in front of your market. The theories themselves came from Newton to Goethe to Munsell.