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Content Marketing
The term content marketing makes this part of digital marketing self-explanatory, but it’s an area that can be difficult to get right.
It’s easy to create tons of content to distribute online, but the key is creating great digital content that performs across different channels.
Content marketing encompasses a wide range of formats such as video, blogs, emails, webinars, social media posts, and ebooks which can be used at all stages of the sales funnel.
The benefits of content marketing done well are increased web traffic, a spike in subscribers, boosted sales, and loyal customers.
Influencer marketing is now an important part of the digital marketing landscape.