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Interest
Decision
Purchase
The funnel is important as each stage requires nurturing in a way that matches the customer’s level of intent.
For example, a person at the awareness stage is just browsing, so they may want more information about your product or sector. While a person at the decision-making stage needs credibility and reassurance in the form of s
omething like customer testimonials or reviews.
Level out the playing field for big and small brands
Global brands benefit from digital marketing, but the same goes for small brands too. The great thing about digital is that it levels the playing field and offers the same opportunities to organizations of all sizes.
You have access to social media networks that can deliver personalized messaging and can use customer relationship management platforms to streamline your email marketing. Your organization can also cap budgets for display ads and search marketing to make sure you stick to what you can afford.