Keep an eye on the next big marketing trends - It’s often early australian business email list adopters that benefit from new technologies and trends. Make sure you know what’s happening to gain a first-mover advantage.
Determine a budget - From the outset, figure out what marketing budget you have and plan activities based on it.
If you follow those six steps, you’ll be well on your way to having a comprehensive strategy for your business.
The ultimate goal in digital marketing is to generate leads - a process of attracting and nurturing prospects with the aim of converting them into customers. The more leads you have, the more opportunity you have to convert them into sales.
The key to driving leads is knowing your audience. If you target the right people at the right time, you’re more likely to persuade them to give you their contact details. That’s why it’s essential to plan out your customer journey.
Do you know where your prospects are coming from? Are they active on Facebook or LinkedIn? What makes them provide their information - is it an ebook, free trial or discount?
Often the best way to figure this out is to create a customer journey map that covers all touchpoints. Once you understand your customer, you can tailor content and campaigns to drive lead generation.