Through surveys of nearly 17,500 prosumers aged over 13 in 37 countries, Havas Group's Love and Sex in the Digital Age report explores how romance and relationships are changing in an era when people are increasingly looking for love online.
“When 80% of prosumers say they believe love can last forever, the question becomes how we can manage the discrepancies between this fairytale expectation and the harsh reality of love in the digital world,” said Marianne Hurstel, Global Chief Strategy Officer at Havas Creative. “People are looking for something that is increasingly unattainable, unwilling to settle for less or miss out on the romantic ideal found in romance books and movies. More than 8 in 10 prosumers think it’s better to take their time finding the right partner than to commit too soon to someone who won’t be the one for the long haul.”
Conclusions of the study:
First, the Havas Group study reveals that, although the Internet and social media have increased the possibilities of connecting people, they have not made finding the perfect partner easier. In fact, around half of prosumers believe that dating was simpler for previous generations .
Secondly, the pressure to find their “other half” has increased , resulting in an everlasting search for true love. The analysis finds that 42% of teenagers have been flirting on Instagram. On the other hand, 67% of prosumers agree that dating apps are good for finding a partner within like-minded communities, and 64% say that these apps make people more selective about who they hook up with. Additionally, almost 4 in 10 prosumers admit that when they are in a relationship, they sometimes wonder if they can find a better life partner.
Another of the study's big revelations is the growing obsession azerbaijan phone number with sexual performance . More than 4 in 10 prosumers would be willing to monitor their sexual activities and performance in order to improve.
The game is more engaging than the goal , with more than a third of prosumers admitting they are more interested in receiving matches than actually getting to know people.
On the other hand, science is seen as a great ally in achieving this goal. Around 4 in 10 prosumers think that artificial intelligence will one day be able to determine whether a relationship has a future, while 34% would like dating apps to incorporate a DNA compatibility analysis. Others are taking a more professional approach, hiring “love coaches” to help them in the process.
agree that it has made it easier to end a relationship. In addition, almost half of prosumers say that social media has made it almost impossible to bury their past relationships.
The study also highlights differences depending on the country. While in some countries, such as France, 70% rely on random encounters to find love, others rely on their families to help them in their search (78% of Saudis rely on relatives to help them find love).
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