Step 1:
Whether you’re considering using AI, have already started usa mobile db using it, or have been using the technology for a while, it’s important to look at your digital marketing strategy.
When was the last time your team reviewed your digital marketing strategy? Does it include AI? And have you integrated any use of AI tools into your strategy?
For example, if you’re using tools like Claude or Jasper for content ideation and generation, is that included in the content marketing element of your strategy?
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Step 2: Define your goals
It’s essential to know what you want to achieve by using AI in your business.
Think about: