Determine the specific goals you want to achieve. These should be SMART (specific, measurable, achievable, relevant and time-bound).
Outline your key messaging french email address list or value proposition. What problem can your product or service solve for your target audience? Don’t tell them what your product or service can do, tell them how it will make a difference.
Align messaging with other marketing channels, such as social media, website, content, paid media and influencer marketing.
Create simple, direct and actionable calls to action, so your audience knows exactly what they have to do to engage.
Measure the success of your campaign and check in real-time whether you’re on target to reach your campaign goals. If not, can you make changes to subsequent emails in the sequence?
This can have an impact on the purpose, with smaller budgets often yielding smaller results.
How many topics should your campaigns cover?
The number of topics your campaigns cover also doesn’t have a specific answer anyone can tell you, as it also depends on various factors, such as your industry, the complexity of your products or services, your target audience’s expectations, the frequency of your email campaigns and your overall marketing strategy.
For example, if your campaign is suitable for a very specific and niche audience, you may only want to focus on a limited number of topics. If you’re sending a monthly newsletter, it will possibly cover a broader range of topics.
When determining the topics you should cover in a campaign, bear in mind the target audience, seasonality and trends, your content calendar, and your marketing goals and objectives. There is no right or wrong answer, but it’s important not to get your key messaging lost within the mire.