Mobile is concentrating the time spent , especially in the use of mobile apps which today represent three-quarters of the time spent online, starting from the main social networks, online messaging and YouTube (source: Sensemakers).
Suffice it to say that, in Italy, the number of smartphones is higher than the population: approximately 80 million devices for 60 million people (source: Ansa).
The increasingly larger screens of mobile devices – to have a better view afghanistan whatsapp resource of the content we are going to watch – and the quantity of apps available for both desktop and mobile and even, sometimes, only for mobile, are more than clear signals.
And it is on the wave of digital evolution that we want to shift the focus to a very current theme that reveals another side of online video content, which is no longer limited to social networks and YouTube but includes streaming platforms, which are increasingly expanding.
As always, to demonstrate our theses we present data, which also in this case, seem unequivocal.
Italians and streaming platforms
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