NBC 's broadcast of the 56th edition of the Super Bowl rebounded in a big way after its ratings stumble in 2021. It averaged 112.3 million viewers across all linear and streaming platforms, according to data from the network itself and from Nielsen.
Super Bowl on CBS, which wa croatia number data s watched by 96.4 million people. That game had the lowest linear audience, at 92 million, since 2006, when it was watched by 90.7 million. It was also the worst overall Super Bowl rating since 2007, when it was watched by 93.2 million.
This year's figure includes 99.2 million who watched the game on NBC, another 1.9 million who watched the first Spanish-language broadcast on Telemundo and 11.2 million who watched via streaming platforms such as Peacock, NBC Sports Digital, NFL and Yahoo Sports.
During the broadcast, NBC's audience peaked at 104.4 million viewers , while the Super Bowl halftime show averaged 103.4 million.
While that's a sizable recovery, the marquee event still falls short of the pre-pandemic tally of the 2020 game on Fox. That drew 113.4 million viewers, including 1.004 billion online.
The last time NBC aired this event, in 2018, the game averaged 118.2 million viewers across all platforms.
Advertising in the Super Bowl 2022
According to iSpot.tv data , the average Super Bowl ad reached 106 million viewers. The game generated 4.39 billion verified ad impressions in households. The game’s 81 national ads accounted for more than 40% of all ad impressions on linear TV on Sunday.