The main challenge for brands has always been how to impact consumers through advertising to get them to go to the physical store with the intention of buying.
Online advertising offers more and more formats and is more segmented and tailored to the end consumer. Offline advertising is also more targeted, with its billboards (OOH), magazines, banners, TV, etc. actions that practically all advertisers carry out. But do we really know the quantitative effectiveness of these actions? Can we know the number of users who visit a physical store after having seen an advertisement linked to them? Push notifications are a type of advertising that offers many advantages in this regard, since they are based on specific data, not statistics, which is very effective in involving the consumer and influencing their purchasing switzerland number data ecisions. The objective is always the same: to attract the user's attention to make a purchase.
Today's consumer is highly connected, to someone or something, in fact, we often talk about hyperconnection, a term coined to indicate the continuous availability that results from always being located by all types of communication.
Thanks to the tools we have at our disposal, we are always online, always connected and linked to someone through the actions we perform thanks to the network: linked to our affections, to the news, to information, to what happens on the other side of the world in real time, and we are also linked to brands.
Today's consumer needs security, to regain control. It is necessary to take care of oneself and one's physical and mental well-being. There is a growing desire to be connected and feel part of a group, to identify and collaborate with people or brands that support the same consumer causes and values as us, we are concerned about sustainability, environmental care or social causes.