How to Drive Sales with a Robust Lead Generation Strategy

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“In our newsroom overhaul. we have simplified the process of reporting events and breaking news. A team of camera operators now captures live events. providing content to be used for radio. digital and TV broadcasts .


The audio and video content generated is then converted into text argentina telegram using AI to automate time-consuming editorial tasks.” Jaanus Lillenberg. Director of ICT .information and communications technology.. who has been responsible for implementing new technologies at ERR for the past two years. says that AI has also been used at ERR for automatic live subtitling for the past two years. The subtitles are available in Estonian. Russian and English. He points out that these AI-generated subtitles can have errors. “often the source of jokes” . but that the text is generally “99% correct” .


Last year. the technology was extended to pre-recorded programmes . providing even wider coverage of ERR content. He explains about audience reactions: “Most people don’t care about our use of AI. we just describe it in our user agreement and it is mentioned on the ‘AI generated’ screen”. 5 Modernize financing In Estonia. the public broadcasting budget is funded by taxpayers . It is increasingly limited and can be subject to political influence. It is “one of the smallest ratios to GDP in all of Europe.” Anvar Samost laments.