In other words, marketing is the overall process that encompasses the strategies and tactics used to bring a product from its concept to the final consumer. This includes advertising.
Thus, we have that advertising is the part of marketing that focuses on the communication of a product or service with its public.
To achieve this, advertising is based on marketing elements to generate an impact on the public and make a brand known by making itself seen in order to offer the public the solutions it seeks.
To do this, it uses various communication channels (television, radio, print media, the Internet, social networks and others) to transmit messages intended to inform, persuade or remind consumers about a product, service or brand.
A simple way to understand the difference between marketing and advertising is to think of the former as a whole pie, while the latter is a slice of that pie.
Here are some other key differences to help you understand the differences between marketing and advertising:
Scope. Marketing has a broader scope and encompasses all activities related to identifying and satisfying customer needs, while advertising focuses on communicating and promoting a specific message about a product or service.
Objective. Marketing seeks to understand the needs of the public and develop strategies to satisfy them, while making a profit. The objective of advertising is to increase the visibility of the product and persuade consumers to buy it.
Process. Marketing is a continuous process that involves several stages before reaching the actual communication phase: market research, product development, pricing, distribution and promotion.
Advertising typically takes place after these steps have been completed, and is focused on creating and disseminating messages that help achieve the brand's goals.
Now that you know what marketing is and where it fully coincides with advertising, you know the importance it has in positioning your brand or product.
If you want to use this knowledge to benefit your company and do it properly, it is better with the professional help of a digital marketing agency , you will be able to:
Create a Corporate Image
Marketing helps you define your business's image according to gmx email list what your audience wants/seeks. This way, you can generate messages that catch your consumers' attention and promote your brand more effectively.
Attracting Clients
In the advertising phase, analyses of the products or services offered by your company are transformed into attractive messages focused on the benefits your customers will obtain from using your products.
An attractive advertisement should not overwhelm or harass customers with a lot of words; instead, it should effectively communicate what they gain by buying from you.
Making decisions and generating strategies
A key phase of marketing is market research. Through the information gathered, you will be able to learn first-hand about the real needs that exist in the market and make decisions about which ones to address and why.