Using Email Drip Campaigns for Lead Generation

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Otherworldly. sensationalist. off the mark. too negative: traditional media do not have a good press with Generation Z. " The media mantra has often been 'if it bleeds. it interests'". recognizes Jodie Jackson. director of the News Literacy Lab . News now circulates through back doors: content creators and celebrities. In the United States. Plain Bagel. an investment content creator. Marques Brownlee. a content creator specializing in tech. HasanAbi. a political videographer. dominate "the market". with the rise of "infotainment".


Faced with this observation. a crucial question arises: how to gain afghanistan telegram the trust of this demanding public. before it is too late? Published at the beginning of March. the new report from FT Strategies . the KnightLab of Northwestern University and the Google News Initiative confirms this significant gap between the preferences of Generation Z in terms of news and current offers . And offers some ideas to thwart the weariness of this sought-after audience. 1 Do not deny the value of experience Relying solely on your brand to establish credibility with a young audience is a mistake.


For young “consumers” of information. credibility is based more on the lived experience – the experiences. the challenges – that an individual accumulates throughout their life. Sharing your experiences. saying where you come from. reinforces authenticity and the ability to connect with the public on certain subjects. A common mistake is often to promote and highlight older journalists. even if they do not reflect the identity or experiences of their target audience. Investigative media outlet Guiti News . which specializes in migration issues. has written short biographies on each of its journalists.