Now it’s time to conduct your SEO website audit!

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Maybe the product manager wants to take a quick look at the effectiveness of a new page template, or maybe the IT team wants to get a quick snapshot of the website’s Core Web Vitals. You can not only helpnetherlands mobile phone number your co-workers out but also build momentum for any recommendations that you come up with!

4. Conduct the audit

It can be incredibly easy to lose sight of your goals or hypothesis as you conduct your audit, but try to keep your ultimate goals in mind!

Scope creep can kill the focus of your audit, muddle the findings you analyze, and either burn you out or confuse you as to why you’re undertaking the project at all. It’s essential to refer back to your planning documentation and processes to ensure you’re targeting your hypothesis and goals.

While conducting your audit, you’ll also want to revisit the list of tools and resources you created during the planning phase. It’s important for you to use as many different resources as possible to ensure you can view your website in multiple different ways and perspectives.

For example, Screaming Frog is one of the best tools for understanding technical SEO data, but Semrush and Google Analytics are great for auditing your content and search appearances. Utilizing multiple sources can help you create well-rounded findings that address your hypothesis or topic.

A common question among beginning website auditors is how much data to use. While there is no right or wrong answer since it can depend greatly on your goals and hypothesis, a general rule of thumb is to use at least six months of data.

Since SEO is a long-term marketing strategy, you need to include a large enough time frame to reflect how slowly search engine crawlers truly take to understand how your website fits into the overall web. As Google has recently hinted, it can take months for search engine crawlers to accomplish this, so including a large enough data timeframe is essential for an accurate assessment and analysis.