A content strategy must have different buyer personas at various stages of the funnel. This way, content creation is more qualified and generates more chances to get the desired conversions. When creating personas, you need to think about the different stages in the Marketing Funnel. After all, content creation aim at all possible users.
It is necessary to consider everything from those in the awareness phase to those about to make a freight forwarders brokers email lists decision. How can you diversify your content production to impact different kinds of persona? A buyer persona in Content Marketing must influence content production. Marketing teams have to choose different formats, approaches, and subjects according to the funnel stage and the brand’s average consumer. First of all, you must diversify your content production.
This decision helps to cover the whole target audience, even with persona variations. Thus, it is possible to achieve all the objectives, such as: Blog traffic increasing Lead generation Engagement Conversions Sales Next, learn more about the different types of content and how they relate to potential personas. Blogposts It is possible to use blogposts for all stages of the Marketing Funnel. Consequently, this format of content also serves a wide variety of personas.