12 mistakes to avoid in your SMS marketing campaigns

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The rise of mobile usage is changing the way businesses communicate with their customers. More and more companies are now using SMS as part of their marketing efforts to boost their business. Find out what to avoid if you want to create effective SMS marketing campaigns and increase your chances of success.

1. Not asking your recipients for prior consent
Before sending promotional SMS campaigns, it is mandatory for any company to obtain the consent of its recipients . This consent, called opt-in, corresponds to an explicit authorization of your customer or prospect to receive information via SMS from your company.

2. Writing confusing or overly long messages
Get to the point! SMS messages are short and precise by definition . Simple and concise messages are those that generate the best reaction from your audience. If you need more than 160 characters to convey your message, consider rich SMS .

3. Sending impersonal messages
Generic SMS messages give your customers the impression that they are not really addressed to them and minimize the impact of your campaigns. By personalizing each SMS with the first or last name of your customers, they will feel more concerned. The impact of your actions will be better.

4. Do not indicate the sender of the SMS
It may seem unnecessary to specify it, but do not forget to sign each malta whatsapp list of your SMS so that your customers know who they come from ! Otherwise, there is a good chance that your SMS will end up in SPAM or that your sending number will be blocked by your recipients.

5. Sending your text messages at the wrong time
To maximize the results of your SMS marketing campaigns, it is essential to know your target audience inside out! Depending on the profile of your prospects and customers, you will not send your SMS at the same time. Certain days of the week and certain time slots are more favorable and will offer you better results.

A/B testing is a simple and very effective method that allows you to determine the best timing and thus increase your opening rates and achieve the objectives of your marketing campaign.

Please note that it is not permitted to send promotional SMS between 8 p.m. and 8 a.m., as well as on public holidays and Sundays.

Also read: GDPR: what are the consequences for sending professional SMS messages?

6. Making spelling mistakes
Every message you send contributes to your image. That's why it's best to avoid making spelling mistakes, at the risk of appearing to be an unserious company. Don't forget to check each message before sending. Also be careful, SMS language should be avoided when communicating with your customers! It's not professional and not all your contacts necessarily understand it.

7. Texting too frequently
With an opening rate of over 96%, SMS is a very effective marketing tool! It is easy to make the mistake of using and abusing it. However, sending SMS messages too often to your customers can be counterproductive and end up annoying your targets who will consider them intrusive. Make sure that the message you send is really relevant, at the risk of seeing your contacts unsubscribe from your mailing list.

8. Failing to include CTAs
The goal of an SMS marketing campaign is to encourage your prospects and customers to take action. For example: confirm an appointment, download an application, take advantage of a promotion, etc. Make sure to clearly explain to your recipients what they must do to increase your chances of success.

9. Send bulk messages
Consider segmenting your database based on your customer profiles to send truly targeted and relevant SMS campaigns to each customer segment, to maximize your results and avoid unsubscriptions.