Of content ultimately leads to “content chaos.” You’ve got so much content out there on the wonderful wide web that you can’t properly keep track and manage it all effectively. That’s why the first step to creating an effective digital content strategy is to do a full stocktake of what you already have. This way, you won’t have duplicate, competing content.
You also might find opportunities for existing content that’s already great; it just needs a new canadian hospitals email list coat of paint before you distribute it. Don’t have any digital content to speak of? Don’t worry. Starting from scratch can be more of a blessing than a curse – there’s only room for improvement! 2. Set Goals & KPIs Behind all digital content is a purpose. Maybe your main goal is to increase brand awareness.
Or perhaps it’s to generate leads and create sales. Maybe it’s both! No matter your goals, knowing why you’re producing digital content will help you answer how you should create and distribute it. Setting clear goals from the very beginning will help you know what direction you want your brand to go and whether your digital content strategy is working. Don’t settle for something like, “Our goal is to attract more engagement.