What is marketing automation and what is its application?

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The name may sound complicated, difficult to understand, or difficult to execute. But in practice, developing a strategy using the intelligence that automation offers means scaling and optimizing your processes and results.

In this article, we'll explain in more detail what marketing automation is, what its benefits are, and how you can apply it to your company.

One thing is certain: it's not easy to manage all the stages of a digital marketing strategy with a lean structure and limited budget, whether on social media or other channels.

The solution lies precisely in combining technology (software) with strategy, what email list we call marketing automation.

For a business management consulting firm and for the most diverse segments, we can say that it consists of automating repetitive tasks in digital marketing to gain efficiency and scalability in results.

Let's say you need to make a series of posts on social media every day. With marketing automation, you can automate this process by scheduling posts.

This way, you can organize your routine by setting aside time to put what you planned into practice, and during automated execution, you can dedicate yourself to other activities.

Ideally speaking, marketing automation goes far beyond facilitating routine tasks. It encompasses the automation of all marketing processes, guiding the brand's leads through the sales funnel to encourage purchases.

This occurs through in-depth consumer understanding, with behavioral and consumption data, and the personalization of marketing actions at all stages of the purchasing journey, enabling a more fluid digital strategy.