Now, the reward you would get is that even with the campaign, in theory, appearing on fewer days you will achieve the same or even better results, since the ads can perform better due to being displayed at peak times, with higher traffic.
If you decide to deposit the so-called overdelivery, a capital increase, Google will credit you the extra cost.
New Google Adwords statistics
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Google Adwords has become more effective, following the Google Adwords 2018 attribution changes . Most Google searches are now done via smartphone. Nearly a third of mobile searches are related to the user's location.
Furthermore, since Google Adwords introduced the visit counter in stores, advertisers have had more than one billion visits worldwide.
New design and new features of Google Adwords
Adwords began to give more value to the use of mobile devices, the Google development team developed solutions that significantly changed the perspectives of the tool.
It is now possible to create Universal App campaigns , which have already driven the download of over 2 billion apps since their launch.
Ads that used to appear on the right side of computer screens have been removed from Google searches to make room for more ads and improve the search experience for users.
With the change, text ads have been expanded, and you outlook email lists will now have more spaces to insert information, being able to place two 30-character titles, write a description in 80 characters and have a personalized email address (URL).
Following the changes, ads at the top of search results are more prominent. Expanded text ads adapt to all screen sizes, which can increase your campaign's click-through rate by up to 20%.
Display ads have also been modified and are now responsive, adapting to the content of the partner sites where they appear and in search results.
Offer adjustments
Another of the Google Adwords 2018 attribution changes is bid adjustments, now you can control how much you pay according to some parameters. You can adjust bids to display ads on mobile devices and create percentages of how much you are willing to pay.
You can also set a bid on your favorite keyword and set bid adjustments for each of the other available devices. With greater control, you'll be able to optimize bids with precision, better defining the direction of your campaigns .
Local Search Ads on Google Maps
As I mentioned, around a third of searches are related to the user's location. That's why local search ads that appear on Google and Google Maps can help you stand out according to your business's location, which can make your job easier and increase traffic from customers who live near your area of operation.