Post-Purchase/Loyalty (Retention/Expansion/Advocacy):

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Decision/Action (Bottom of Funnel - BOFU):

Company/Decision-maker State: Has a shortlist of vendors, seeking final details, proposals, and assurance. Ready to commit.
Goal: Provide compelling evidence, address objections, facilitate decision-making, secure sale.
Activities & Channels:

Personalized Proposals & Quotes: Tailored portugal mobile database to the company's specific needs and pain points.
Case Studies & Testimonials: Detailed success stories from similar businesses.
Consultations/Discovery Calls: In-depth discussions to understand specific requirements.
Live Demos & POCs (Proof of Concept): Showing the solution in action with their data.

Contract Negotiation: Legal and commercial discussions.
Objection Handling: Sales team addresses concerns about pricing, implementation, support.
Referrals: Leverage existing client relationships.
Industry Analyst Reports: Third-party validation (e.g., Gartner, Forrester).

Company/Decision-maker State: Has purchased your solution.
Goal: Ensure successful implementation, foster long-term partnership, identify upsell/cross-sell opportunities, encourage advocacy.
Activities & Channels: