Interest/Consideration (Middle of Funnel - MOFU):

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Social Media: LinkedIn posts (professional content), Twitter (industry news), company pages.
PR/Media: Industry press releases, feature articles in business publications.
Industry Events: Webinars, virtual summits, trade shows, conferences.
Thought Leadership: Speaking engagements, guest articles.

Company/Decision-maker State: Actively greece mobile database researching solutions, evaluating vendors, seeking more detailed information. Multiple stakeholders often involved.
Goal: Educate about your specific solution, demonstrate expertise, build credibility, capture qualified leads.
Activities & Channels:
Gated Content: Ebooks, detailed whitepapers, case studies, research reports, templates (requiring contact info).

Webinars/Workshops: Deep dives into specific solutions, Q&A sessions.
Email Marketing: Nurturing sequences based on content downloads, personalized outreach.
CRM & Lead Scoring: Tracking interactions, assigning scores to leads based on engagement and fit.
Remarketing/Retargeting Ads: Showcasing specific solution benefits to previous website visitors.

Product Demos/Trials: Offering free trials or personalized demos.
Sales Collateral: Detailed brochures, feature comparisons, ROI calculators.
LinkedIn Sales Navigator: Targeted outreach to decision-makers.