1. Deliver more qualified leads with in-depth content Many B2B companies use content marketing only at the top of the funnel. At this stage, content is focused on raising brand awareness and sharing general industry news. This is a mistake. Adopting a top-of-the-funnel-only strategy can make it difficult to track the success of your content, and also sorely limits the potential of really good content.
Instead, use content marketing to focus on qualifying leads. Then, your sales team can focus more of their energy on prospects that are further down your funnel. What does this look like in practice? A short blog post, estonia consumer email address generally, is going to be top-of-the-funnel content. It should address topics important to your audience, but it doesn’t indicate a high level of interest in your specific company.
Consider this:18,000 backlinks on First Round. b2b content marketing funnel first round They could be Elon Musk fans, looking for investors, or a number of other things. This content is aimed at people who are just beginning the marketing lifecycle. But, you want to offer more in-depth content, like Express Writer’s blog post on how to find keywords.