Prospecting for new customers is also known as outbound marketing. It is the way of generating business opportunities through direct approaches.
It is an older sales method and was widely used in traditional marketing, i.e. in TV, radio, newspaper, magazine and flyer advertisements. When other media gained popularity, the strategy was adapted.
On the other hand, there is inbound marketing. It belize mobile phone number list is the complete opposite of outbound. In this strategy, consumers are attracted to the brand's proposal in a passive way. This is possible thanks to multiple digital platforms.
It works like this: the company positions itself on Google, Instagram or WhatsApp, for example. Then, consumers themselves can interact, get in touch and buy their solutions.
In an ideal world, your company should take advantage of the best of both worlds. In other words, use the advantages of each strategy to offset their disadvantages respectively.
As for customer prospecting. Although it has lost its position as the “main strategy” for attracting, engaging and converting consumers, it is still excellent. After all, it has been very well adapted to digital channels and tools.