The customer formulates a task

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How are neuromarketing studies conducted?

or problem—this could be, for example, brand promotion or strengthening of positions in the market or a better understanding of one’s target audience.
The neuromarketing company then provides recruiting agencies with a description of the target audience and selects people for research.
At the next stage, people are invited to the laboratory for research using special equipment. The devices record the neurophysiological parameters of a person during a carefully planned experiment.
The data collected during the experiments are analyzed using 1000 cell phone number list various algorithms. Hypotheses are tested and insights are sought. A report is written for the customer.
The main types of neuromarketing research vary in the types of equipment and experiment used, as well as the nature of the information collected.

The most popular are:

Eye trackers record eye movements and track gaze coordinates (where exactly you look). They are used to study respondents' attention and interest. At our agency BRIF Research Group, we use EYE TRACKING research.
A high-resolution camera helps analyze micro-expressions to identify emotions (surprise, fear, irritation, joy and other emotions).
The polygraph (lie detector) is used to record breathing, cardiovascular activity, and electrical resistance of the skin. The polygraph is used to assess emotional involvement.
An electroencephalograph records the bioelectrical activity of the brain.
Magnetic resonance imaging. During such a study, it is possible to track the activity of different areas of the brain depending on various factors of influence.
Typically, studies use all the devices at the same time. People are shown a company video and data is recorded: indicators of attention, interest, memorization, involvement and cognitive load.