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In addition to the platforms mentioned, there are many others that also invest in their own ads, such as Twitter Ads, Instagram Ads , Bing Ads, etc. Remember that, as each network has a specific audience and uses a specific language in communication, it is necessary to create different ads, respecting the particularities of each one.

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Image: Computer Screen Organic Searches
Paid Traffic vs. Organic Traffic
As you can see, investing in paid traffic offers a competitive advantage and many other advantages for your business, as long as it is implemented with effective strategies. However, this does not mean that smaller brands that cannot invest financially are left out of the game, since it is possible to have a good return with organic traffic — the free Google My Business tool is an example of this.


What happens is that, in addition to the speed and reach offered by paid traffic, social networks, such as Facebook and Instagram, frequently change their algorithms. When professionals who work in these media understand this, they use techniques that circumvent this and increase organic reach so that capital can be invested in the platforms.

Analysts have already recorded a 70% drop in organic conversions due to Facebook's changes. Even so, some brands have already achieved satisfactory organic results for e-commerce. This is the case of C&A, which, based on a set of strategies, saw a 340% increase in organic traffic.

The best way to choose which type of ad is best for a specific strategy is by taking into account some criteria, such as:

available resources – even with little funding for sponsorships it is possible to have good results, as long as those involved in the process build solid strategies;
goals – if you want to have continuous growth, even with lower advertising costs, organic traffic is more advantageous;