Nobody wants to end up on the blacklist.
If your delivery rate is low , you may have been blacklisted . Blacklists prevent your emails from being delivered to your subscribers' inboxes, which naturally hurts your email marketing campaign .
There are hundreds of thousands of spam blacklists out there, and unfortunately they catch the good ones as well as the bad ones . But how do I find out if I'm blacklisted? We've put together a blacklist guide for email marketers , where you'll find out how to find out if you've landed on the spam list, what to do if you find yourself there, and some tips on how to avoid it in the future.
How to find out if my IP is blacklisted
What is a blacklist?
A blacklist is a virtual list of email senders that have been belarus telegram lead deemed and labeled as spammers . The creators of these lists are organizations that are committed to fighting spam on the Internet . In fact, organizations like Spamhaus are considered leaders in the fight against spam. Service providers also have their own blacklist, however they can also subscribe to Spamhaus to block even more spammers.
The most common way to get on a spam blacklist is by not cleaning your list, not deleting emails that have been unsubscribed from, or constantly receiving spam complaints .
This starts a battle that is difficult to win.
If you find yourself on a blacklist, you will likely receive a very strict call from your ESP requiring you to take action and resolve the issue.
Why an email ends up in the spam box blacklist
Blacklists usually do their job just fine. But the way they determine which emails are spam and which aren't means that well-meaning advertisers are occasionally left out of the loop . When this happens, it's usually due to one of three specific traps:
1. Typographical traps
If there are a lot of typos in the email addresses on your contact list (e.g. [email protected] instead of [email protected]), spam traps are likely to assume that your list and your intentions aren't all that great. A few typos in contacts shouldn't hurt you, but it does become worrying if it happens too much.
2. Pristine Traps
Another way blacklists catch spammers off guard is by broadcasting email addresses and domains that don't actually exist , with the understanding that if someone starts sending those addresses, it's because they bought or scraped them – both of which are common among spam accounts.
3. Recycled spam traps
Be careful about sending emails to inactive contacts . Email addresses that bounce constantly are flagged as spam trap addresses, which could end up hurting you if you're not careful.
4. Using spam trigger words
In email marketing, there are certain words that, when used, are flagged as spam . In general, they tend to be advertising in nature or associated with shady requests and promises. Therefore, be careful about the text you use when composing your emails.
5. Many of your contacts mark you as spam
Another way to end up on the spam blacklist is to have too many of your contacts flag you as spam. However, this shouldn't be a problem if you practice proper list etiquette , such as maintaining a subscribers-only email list , using email verification software, and providing a dedicated section for people to unsubscribe.