Google Analytics

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Google's web analytics solution is one of the most common data collection tools on the market . Free and easy to install, it allows entrepreneurs to germany mobile database various aspects of the audience that visits and performs actions on their website or blog.

Unless you use advanced filters or don't have a lot of visitors to your site, you can't evaluate data for each individual — you can evaluate data for a group.

This tracking is a great solution to understand your company's target audience through reports on age, gender, language, location and interests.

You can use Google Analytics in conjunction with other marketing solutions and campaigns. If you run targeted ads on Facebook Ads, for example, you can learn more about that audience and thus collect more data from a specific group. The company has a guide with the first steps of installing the solution, which can be found at this link . Basically, you just need to copy and paste a code into your website.