Relevance of the correct positioning of the Google Analytics code

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Working with Google Analytics is fraught with oddities, both large and small, that have left many marketing and programming managers with questions. Why are the bounce rate numbers suddenly changing so drastically? How come the number of visitors has increased so dramatically since we launched the new pages? And why does the data from Google Analytics seem to disagree with the actual revenue figures from our website? Those who encounter these scenarios are rarely the victims of a technical error. You'd be surprised how often it's because the Google Analytics code was simply implemented incorrectly.

How do I identify a problem with my Google Code?
It's actually quite simple: When you install Google Analytics, Google provides the code and even explains quite clearly where it should be installed. However, even the online tutorials focus on an optimal situation. These usually don't include any scripts on the site that could complicate the installation. Most website operators then simply choose to use the code based on their own experience. This can be a big mistake.



Most of the time, you realize too late that there's a mistake in the Google Analytics code. While the data initially looks perfectly fine, you only notice over time that it's a bit odd and doesn't quite match your actual experience. At this point, vietnam phone number data most people would probably question everything: their users, the site's programming, or simply a strange trend they missed. The bitter truth, however, is that you probably simply implemented the analytics code in the wrong place or incorrectly with regard to duplicate data.

Why is the position of the Google Analytics code so important?
In fact, you may underestimate how important it is to have the code in the right place. Admittedly, Google doesn't provide sufficient information about exactly what the correct location should be and what impact it can have on your results if the code isn't placed correctly. However, we'll explain the potential consequences here. This isn't just about incorrect positioning, but in many cases also about the patchwork that a website can be.


In the Google Analytics administration, under Tracking Information, you can find instructions on how to implement the Universal Analytics code.

It's not uncommon, especially in companies, for multiple people to be tasked with building a website. This can happen in parallel or with a change in the responsible position. If there's no good documentation or if the work is simply not done with 100 percent attention, a second code can quickly be incorporated. The results will cause complete chaos in Google Analytics at this point, at the very latest. Here are some examples of what can happen if the Google Analytics code isn't handled correctly and cleanly:

Double or even triple tracking: Suddenly, there are an incredible number of visitors on the site. They access dozens of subpages, and somehow, no visitor ever seems to leave the website of their own accord. The dream of every website operator these days. Only, it's caused by an error, and the data has nothing to do with reality, but rather with incorrectly implemented code.