Why “Dark Posts” Are Always Better and You Should Use Them

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As mentioned above, one of the main reasons Facebook is so successful is its viral nature and authenticity. Ad content is irrelevant. Social proof, or the "authenticity" of your online presence, makes you powerful, authentic, and can help people make decisions and increase your conversions. Use this to your advantage.

By allowing your social proof to build on a post ID rather than splitting the pie, you increase your viral potential. The more people—potential customers—engage with your posts, the more likely they are to make a purchase. It's ecuador phone number data important that your posts aren't too intrusive on your core brand page.

If you have an ad with 10 likes, 3 comments, and 2 shares, that might help convince a customer to make a purchase. But what if you could have the same post with over 100 likes, 10+ comments, and many more shares? Facebook users would be much more likely to be attracted and excited by your product's market power and popularity. Your conversion rate would be significantly higher.

So, how does it work exactly?

As mentioned earlier, you use the post ID across multiple ad sets by replicating them. It's actually pretty easy to do.

1. Create an ad the traditional way in Ads Manager:
Since an unpublished page can't be created the same way, create your first ad in Ads Manager. Click your campaign, then click the ad group where you want to create a new ad. At the ad level, click "Create Ad."

Once you click "Create Ad," you'll be redirected to the ad creation window. You have two options: either create a new ad or use an existing one.

The first time, select "Create a new ad" to create your base ad before replicating it across multiple ad sets.