Tip 1 – Your customer is important all year round

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The only correct answer to the question “when should I pay attention to my customers?” is: every day! This is the biggest challenge for any brand, company or business.

Not planning or developing an action plan or sales france mobile database that has a macro scope, that covers the entire year, is a big mistake. It is a missed opportunity, or one that you are missing, to constantly increase your revenue. Remember that no relationship with a customer is designed in the short term.

several customers with shopping bags in hand

There are several ways to stay in constant contact with your consumers. You can bet on:

➔ Newsletters;

➔ Offers of the day;

➔ Email marketing campaigns, social media posts and campaigns in your online store;

➔ Ads that reinforce your brand’s branding/positioning, thus standing out from your competition;

➔ Discounts or gifts for those who register on your website, thus generating more qualified leads;

➔ Sponsored links and organic search in SEO.

All consumers prioritize good communication (integrated, engaging and clear), a relationship of trust and transparency with brands. And this improves the positioning of brands in the consumer's mind, making them the most remembered (and sought after) at the most important moment: when promoting the purchase of a product or service.

According to a study by NeoAssist , 74% of consumers would pay more for a product or service if they had better customer service. And according to the same study, 72% would pay up to 20% more for this qualified service. This means that the way your brand interacts with your consumers can directly reflect on the way you sell.

Oh, and never forget: acquiring a new customer costs 5 times more than retaining an existing customer. And according to Marketing Metric , the probability of selling to an active customer is 14 times higher than selling to a new/potential customer.