Transactional data is often scattered across multiple systems, platforms, and departments, making it difficult to integrate and analyze.
This situation can lead to an incomplete view of customer behavior, limiting croatia mobile database potential to offer personalized solutions. The challenge here is to consolidate all this data for easy access and analysis.
Processing complexity
The high volume of transactional data also represents a challenge.
Without proper tools like big data platforms and artificial intelligence , it is difficult to transform this data into actionable insights.
Furthermore, manual analysis can be slow and inaccurate, which prevents the institution from responding quickly to changes in customer behavior. Investing in analysis technology is therefore essential.
Low data culture
Even if a company has access to digital information, if there is no data-driven culture among teams , the value of that information can be wasted.
Business and technology teams need to work together to ensure that transactional data is integrated into strategies and decision-making.