Hit parade of types of congratulatory letters

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There are several types of congratulatory letters. There are 3 large groups that can be used as a guide when composing:

I congratulate you personally, from the bottom of my heart.
These are nothing more than personal congratulations that can be sent on a personal occasion for a person (if you have such information, of course):

Birthdays.

Dates of birth of children.

Anniversaries.

Anniversaries.

Any important significant dates.

The "secret" here is that they should not be composed in a template, simply inserting the recipient's name, but personally and sincerely, in order to strengthen the subtle emotional connection between the company and the recipient. The message is important here, not the gifts, since a high-quality text with congratulations always pleases, even if the card is sent on behalf of a bank that refused a loan, no matter how paradoxical it may sound.

If you have information about a subscriber's birthday in your database, you can automate sending a congratulation. Moreover, you can send a letter not only on the day X itself, but also several days before it.


Setting up an automatic mailing in the DashaMail service the day before a subscriber's birthday

There are never too many holidays
There are many holidays that are not personal, but common, which are available to all people, but this does not make them any less valuable, and you always want to receive a kind word. Use such occasions to congratulate the audience and establish contact with them. There are many holidays of this kind:

New Year.

Victory Day.

The already mentioned above February 23 and March 8.

Valentine's Day.

Christmas and Easter, and much more.

The DashaMail service has many chinese overseas canada database ready-made templates for all kinds of holidays. Take them as a basis and create your own bright congratulatory mailing:

ready-made templates
Ready-made templates in the DashaMail service

Remind yourself unobtrusively and do not spam such letters with advertising, as the effect will definitely be negative. Yes, you can endlessly want to sell the rest of the "valentines" by February 14, but then be strong and brave and send a letter about the sale, and do not hide behind good intentions and congratulations.