Sending to private messages

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The most effective way to communicate with subscribers on social networks is sending personal messages. You can communicate with each interested subscriber directly, and the open rate of messages in the messenger is 80-90% (!), while a good open rate for email newsletters is only about 20%. But, like mailings, VKontakte newsletters have their own requirements and rules.

The main rule: VKontakte prohibits sending messages without the user's consent (spam), so you cannot send your offers to subscribers who have not given their consent to this.





Most online stores allow you to subscribe to a newsletter in the menu. When subscribing, the user must express their consent to the newsletter. It is considered good form to tell what exactly will be in the newsletter. For example, in the community of manicure vacuum cleaners, they promise to tell about vacuum cleaners themselves, and also about how to promote manicure and pedicure masters on social networks:



If the user confirms their consent to office 365 database the mailing list, then literally in a couple of seconds they will receive the first message - this message most often contains gifts for subscribing.



The mailing list can be general for all subscribers if your store does not need segmentation, or it can take into account the interests of individual groups. In one of the online clothing stores, you can subscribe to a mailing list of new items in the required size or information about a sale:



And in another - to receive advice on choosing the size, color scheme, and the like:



And here is what they write in the mailing list of manicure vacuum cleaners.