Lack of analytics and unwillingness to pay separately for its setup

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Without analytics, it will not be possible to operate with such terms as efficiency and profitability. In addition, the lack of analytics excludes the possibility of setting up internal automatic advertising management strategies.


8. Conflict of campaign objectives , for example, the desire for both a high CTR, and a large reach, and a low price, and a percentage of impressions in the desired block. In practice, such a combination can be achieved by working for several months and constantly improving campaigns. It is impossible to create an advertisement and immediately begin to optimize the CTR, which, in turn, affects the cost per click. The processes must be consistent, only then can the desired result be achieved.


9. An attempt to combine several projects of different themes into one . Typical for clients with a desire to constantly test something and change advertising materials or simply save money.

Agencies have a rule: one site = one facebook database project, since each project requires separate semantics, separate ads, analytics and optimization.


10. A non-converting website and a complete lack of understanding on the part of the client that conversion depends not only on advertising, but also on the landing page itself and its loading speed.

Usually we appeal to data about the resources themselves. For example, you can check the loading speed and get specific recommendations for website optimization using the Google tool .


11. The site is under development, launch dates are unclear . There are two risks for the agency here. First, the developer may not complete the work on time, which means that we will not start work and lose money. Second, it may happen that the work will have to be done again, for example, if the site and landing page URLs change.