It's always nice to receive congratulations

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This is true. Even if you are congratulated on your birthday by an online store where you recently ordered shoes, or you are congratulated on the New Year by a decor studio where you are a regular customer, a beauty salon where you periodically come "to get your nails done"! Everything would be fine, but sometimes such congratulations can be irritating and even offensive:

Imagine that a man is congratulated on the “holiday of the weaker sex”, March 8.

On the contrary, when a lady is praised for her strength and ability to “kill a mammoth” on February 23.

When it seems like all the stars are aligned, truemoney database but the congratulations turn out to be an outright sale...

The taste remains unpleasant, and for some reason you don't want to go there to get your nails done or order shoes. The effect is the opposite. In this regard, it is very important to understand how to properly compose a congratulatory letter so that it has the desired effect. In this publication, we will analyze several important aspects:

What are the different types of congratulatory letters in email marketing?

How to collect a client's "dossier" so as not to upset him with congratulations.

Basics of writing greetings to send.

Successful examples.

All this will help you avoid the most common mistakes and delight your subscribers with your holiday messages, rather than alienate them.