Why Does the Company Need Its Own Signature Character?

[bhasan01854]

Evrone has developed a corporate identity : several variations of the logo, font, color palette. All graphic elements of the company are created in accordance with the brand book, which contains introductory information and recommendations for their use. The corporate style worked well and continues to work to attract customers. For internal use, events, meetups, conferences, corporate parties, we wanted to develop a more informal style that would create an atmosphere of openness and fun.

We decided to make the attributes not ig database just reflect the corporate style, but be alive, so that when reading the name, people would be surprised and interested in what it is.

Sergey Anenko, art director of Evrone.

Ruby's birth coincided with Evrone's entry into the US market. Therefore, when creating the character, we immediately took into account the fact that the image should be read by both Russian and American partners.


First images of Ruby the bear


The bear is a well-established association with Russia, the ruby ​​is the symbol of our main language Ruby. Putting the two images together, we get a clockwork bear holding a ruby.