A/B testing to improve your PPC campaign

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In order for a PPC campaign to be successful, it is necessary to write good AdWords ads and use quality landing pages. If you opt for this type of advertising, it is very important to harmonize all the elements, so that they best show the service or product you are selling. It is equally important to test all material regularly, using the A/B test method.

A/B test is a method that can be used to test landing pages and AdWords ads. The purpose b2b email list of this method is to show how much the conversion could be increased by changing certain segments of the advertisement or landing page.

By implementing A/B testing, you can achieve:

Increasing the quality of PPC advertising
The quality of AdWords advertising (PPC) is calculated based on the following parameters:

assumed CTR (click-through-rate)
landing page quality
Ad group keyword relevance
The success of the PPC campaign is defined by parameters such as the quality of the advertisement and the functionality of the landing pages. PPC marketing is "harder" because it suffers less mistakes, since you directly invest money in it, before you create the campaign itself.

It is important that you optimize and adjust all parameters from the first attempt and the first campaign, according to a specific goal or desired ROI (Return on Investment).

Digital marketing brings the possibility of analysis, measurement and calculation of the ratio of invested effort and achieved results. The SMART methodology is an example of excellent analytics, since it requires us to set accurate, specific and verifiable goals. In order to further optimize PPC ads, it is necessary to perform A/B testing.

Analytics will show whether making small changes has an effect on increasing the conversion rate and, therefore, the quality of your business. Analysis and optimization of the PPC campaign, through the editing of advertisements and the optimization of the landing page, successfully reduce the cost of the campaign. We conclude that, in this way, your ROI will increase many times compared to the initial investment in the campaign itself.