Choose mimes that align with your brand

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Meme-jacking can refresh and improve an existing social media strategy for a number of reasons:

1) these are memes that are already viral;
2) they are a magnet for increasing traffic (likes, comments, sharing);
3) they save time and money, because they are easy to create

Today, businesses are increasingly using "moment" marketing, where their own promotion is carried out through current news and events, in the form of a mime. This kind of advertising is very profitable, but it is very important to react and deliver content on time. However, this approach to promotion can be criticized by the public, especially if it touches on sensitive topics (a recent example is using the Black Lives Matter campaign to promote products or services).

If you've seen the potential that Internet meme campaigns can bring to the digital marketing sphere, it's time to take action.

Be careful with your mime selection though! Published memes that are not in accordance with the brand's policy and way of doing business, will lead to a certain increase in follower engagement (engagement), but will not affect brand awareness (brand awareness), nor will it increase conversions.

When incorporating mimes into your online campaigns, it's important to stick to certain telegram data guidelines:


The form and content of a particular mime will not always match the way you want to present yourself or will not be in line with the end goal. To use an adequate mime, make sure that:

1) references from mime concern your target group;
2) the text and message of the mime concern your business;
3) the content and message of the mime is intended to sideline the competition (choose this option if you are very brave, confident and ready for "war mimes")

2. React in time and follow trends

The popularity of certain mimes has been stable for years, and to a certain extent only the accompanying text changes. On the other hand, there are mimes that are extremely popular for a certain period of time, but then their fame dies down. That's why it's important to react in time, turn on creativity and take advantage of the moment! Otherwise, the "expiration" of the meme may expire, and we lose the chance to present a post that would bring us a huge benefit.