Fourth step: It's alive! The video must be alive

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In order to avoid confusion, we do not include only topics related to current events, politics and economy in the informative content. The channel that offers video recipes with detailed instructions and useful tips is informative. It's best to strike a balance - have viewers come for the entertainment and stay for the information (and vice versa).

It is difficult to estimate how much work was put behind the camera into a video of only a few minutes. Apart from all the editing work, just collecting and "packaging" the information can be very exhausting. It's actually all that work that special lead viewers try to bypass, so they get someone to extract the gist of the information for them (the equivalent of finding a two-page summary of a 300-page required reading).


Let's not confuse theses - the video doesn't have to go live, but it has to be alive. It is given life by the person presenting. Guided by the idea that useful information is the key to the success of a video, many forget that content should never be dry.

Every topic deserves an accompanying emotion and a story that goes with the content. In this way, an atmosphere is created that will keep the viewer. Keep in mind that the competition is strong and that the viewer can switch to the "rival" channel at any moment. And that's not because your information is incorrect or out of date, but because the way you present it is monotonous or stiff. The story has to flow, and the followers have to feel your passion and confidence! Ultimately, followers won't just come to your channel for entertainment or information, they'll seek your company. Well, there, you already have no competitors.

Step five: determining video segments

The video does not have to have a strictly defined structure (unless it is part of your branding). However, what the video must not have is "idling". On the other hand, the so-called fillers (a kind of intermezzo), which can skillfully blend in with the rest of the video. Timelapse, musical transition, graphic display - they are a break for both viewers and content creators, and at the same time (if they are skilfully edited), they do not act as a break in the presentation.