Create quality and valuable content that attracts and retains your audience on your website.
Optimize your website and content for search engines to increase organic traffic and attract targeted visitors.
Improve user experience by making your website easy to use and navigate.
Use marketing tools and analytics to track and analyze your KPIs to determine the effectiveness of your content marketing strategy.
Test different content types, headlines, layouts, and elements to determine what best engages your audience.
Paid Advertising KPI
Click-Through Rate (CTR)
Click-Through Rate (CTR) measures the percentage of usergreece phone number library s who click on your ad after viewing it. This allows you to evaluate the effectiveness of your ad's appeal and relevance to your audience.
Formula:
How to calculate CTR
Example calculation and interpretation:
Let's say your ad was shown 10,000 times and received 500 clicks.
CTR = (500 / 10,000) * 100 = 5%
This means that 5% of users who saw your ad showed interest and clicked on it.
Cost per Click (CPC)
Cost per Click (CPC) indicates the average cost of one click on your ad. It allows you to evaluate the effectiveness of your advertising campaign in the context of the cost per click.
Formula:
How to calculate CPC
Example calculation and interpretation:
Let's say you spent 50,000 rubles on advertising and got 1,000 clicks.
CPC = 50,000 / 1,000 = 50 rubles
This means that each click in your campaign cost you an average of 50 rubles.
Cost per Acquisition (CPA)
Cost per Acquisition (CPA) measures the average cost of acquiring one new customer through paid advertising. It allows you to evaluate the effectiveness of your campaign in attracting customers, taking into account advertising costs.
Formula: