Depending on your brand, you may want to devote more attention to it or, on the contrary, you may prefer to focus on other techniques that better fit the product or service you are offering. This point is key when it comes to tackling the strategy.
In any case, even if it is not a priority for you, it is necessary if you decide to open profiles on social networks to have a strategy so that you can take advantage of them.
Profiles with little activity and interaction are not good for your brand in the long run.
Below, we will discuss some techniques ranging from the most basic to the most complex so that your company can stand out on social media.
The best thing of all is that you can start applying them at any time and you will see good results in no time.
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1. Define your goals
A fundamental part of any strategy is defining objectives. Without this, you have no way of knowing whether what you are doing is correct and you have no way of evaluating it.
Most strategies fail because they don't have a clear strategy, and in the case of social media, this is one of the most common mistakes.
For some, their social media strategy is simply based on having open profiles, which, as we have already discussed, can weaken your brand image in the long term.
Another mistake is to think that being present on social networks is free and that you shouldn't invest money in them.
That's why we recommend that before you start you write down the objectives you want to achieve: attract visitors, sell through social networks, create a community, gain followers, improve your presence on the web, etc.
Objectives must have two characteristics: they must be measurable and achievable. This way, you can begin to define and choose the strategies that best fit what you want to achieve with your social networks.
It will also allow you to measure the results so you know if the strategy is working or if you need to adjust it.
Some tips for defining measurable and achievable goals:
Using numbers (reach X amount of followers on Instagram)
Set deadlines and deadlines
Align them with the company's strategy
2. Know your audience
Know your audience
As with the previous point, knowing your audience is one of the keys to success on social media because it will allow you to better segment your audience and reach those users with the greatest potential to become customers of your brand.
To do this, you can use different resources ranging from market studies to satisfaction surveys in person or by email if the sale is electronic. The important thing is to identify both their demographic data and their consumption patterns and tastes.
In the end, this information will allow you to choose which social networks you should focus your efforts on and what tone to use to speak to them or what type of content they would enjoy.
3. Choose the right social networks
Not all social networks are created equal. Each one has a purpose and has different audiences.
The way users interact is also different so you will need to take these factors into account before choosing the one that best suits you.
Likewise, as you add resources to your strategy, you will also be able to add new profiles to it.
Remember that if your budget is limited, it is better to focus on one or two social networks than to keep them all updated and responsive to user concerns.
4. Adapt your strategy for each social network
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The content you share, as well as the way you interact with users, should be tailored to each social network. So before you start, you should be clear about the purpose of the chosen network and what type of posts work best.
Some of the most important ones are:
Linkedin
A social network dedicated to professionals. It is ideal for B2B businesses and has its own advertising platform.
News and entertainment posts work very well. Facebook groups allow you to connect directly with potential customers.
Instagram
It is the perfect network for audiovisual content and striking images, which is why Instagram marketing is essential . The challenge on this network is to drive traffic to our website from there.
Pinterest
It is the preferred network for small businesses, especially crafts or food. telemarketing leads peru telephone number data The posts are also visual.
Twitter
It is usually the most difficult network to take advantage of due to the number of messages that are published minute by minute, however, it can help you improve your reputation and increase the authority of your brand.
As you can see, each one is different and the content must be optimized to connect with the audience.
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5. Use a social media manager
Whether you're working with multiple social networks or just one, a manager like Tweetdeck or Sprout Social will allow you to keep them updated and monitored at all times.
From a single dashboard you can view notifications or create a publication calendar. This way you can avoid the work of having to open several tabs at the same time or having to check each network one by one.
This will make your job easier and you will also be able to check your posts' metrics in one place. There are free and paid options that can help you in this regard.
6. Create engaging content for your audience
It may seem obvious, but a common mistake is that those who write content for social media write thinking about what they would like to read and not about what their audience is looking for. That is why it is so important to know who our target audience is and what their needs are.
To achieve this, you can use some copywriting techniques such as addressing your audience directly in a tone that matches your brand, publishing different types of content and adding a description of what they will find in the link, avoiding copying the headline or the first paragraph of the article.
7. Define your key messages
Social media is a communication channel for companies. It is not enough to share interesting or attractive content, but it must be part of the brand's marketing strategy.
To do this, you must define exactly what you want to communicate as a company on your social networks.
One of your goals should be to present yourself as an expert in your sector and promote content that allows you to demonstrate this.
Choose two or three attributes of your brand that you want to highlight and try to reflect them in your posts. This will help you gain the trust of your audience.
8. Don't overuse sales tactics
Traditional marketing places a lot of emphasis on sales and the product. However, the market has changed: customers do not want to be constantly sold to, but rather want to build relationships with the brand and the company.
The focus should be on establishing trust with your ideal consumer and your clients. The more they trust you, the more likely you are to make a sale in the medium or long term.
Find the balance between promoting your products and offering content that helps your customers.
9. Use hashtags
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