Below, we leave you some guidelines to take into account so that the launch of your business is epic, and above all, you get very good results.
Happy businesswoman after launching her business
Think about all the stages of the launch
When you are going to launch your business, you must take into account that this goes much further. Every strategy has a pre-launch, launch week, follow-up and the closing of the entire strategy.
Pre-launch
You need to make sure everyone knows you're launching your brand soon. There are several tactics you can take to do this.
Post on your social networks
Post the launch date on all your personal social media channels. This way people will first find out what your brand is all about and also know when and how to get your products.
Plus, since your social media accounts are personal, there will be a lot of people who appreciate you reading your posts and will surely help you spread the word by word of mouth.
Entrepreneur posting on his social networks
Create a landing page
You don't have to create a website right away. What you can do is create a landing page exclusively for the pre-launch and thus create expectations.
It's a good idea to include a timer that tells you how many days are left until your launch and an email subscription so people can stay up to date with the latest updates regarding your launch.
It is important that you also include all the relevant information regarding your products or services so that people read it, know if they are interested or not, and create expectations. Otherwise, they will lose interest if you are not clear.
Create an exclusive event
You can create a pre-launch event some time before the official launch. This allows people to try out your products before anyone else.
It's a good strategy to create anticipation, especially if you invite renowned people who already have their own loyal audience and who people trust. This brings us to the next point: Influencer marketing.
Business launch event
Use influencer marketing
Influencer marketing is a way to bring the loyal audience of those influencers to you. People trust them so if they introduce you to the world, by extension, their audience will trust you too.
It's important that the influencer you choose aligns with your brand's way of communicating, as well as your mission and style.
Keep in mind that the idea is for the influencer to create valuable content for your brand that people can identify with and not just something robotic.
In the pre-launch stage, the influencer can do a “meet and greet” at the event we mentioned above or also create a content strategy to build expectation on their social networks.
It is ideal for your brand to have a digital presence even before launching, as this is how you can share previews of your products and your business as such.
It is recommended that you share a behind-the-scenes look at your company as this will humanize your brand and people will feel identified with it.
Not only will this build anticipation, but it will also create a greater connection with your list of peru cell phone numbers audience and they will be more attentive on launch day.
It reaches the written press
You should not focus only on digital tools , a good idea is also to deliver a press release to local media so that they can spread the dates of your launch and talk about you as a brand.
Remember that they will only do this if your release is newsworthy enough and they see it as worth creating a note about it.
Entrepreneur reading written press
Launch
Use email marketing and social media
You can use email marketing to let all the contacts you collected on your pre-launch landing page know that launch day has finally arrived, or you can use all the contacts you've made along the way.
Social media is also very powerful, both your personal social media and your brand's social media to announce that your business is finally open to the public.
Create a Giveaway
Everyone likes to win something, that's why giveaways are an excellent tactic to make yourself known.
What you do need to make sure you have clear is the purpose of the giveaway, which is to raise awareness about your launch and collect people's information to use in future mailing campaigns.
Choose a strategic launch day
It is ideal to launch your content midweek as this gives you the opportunity to create more resonance at the beginning of the week.
You will also have until the end of the week to change your launch content and remind people how long the launch promotions will last.
Entrepreneurial woman preparing to launch her business