To achieve this, it is best to take advantage of your social media strategy so that you can solidify your brand, reach potential customers and boost sales. Otherwise, if you cannot execute and measure your plan, you will be wasting time and resources.
Remember that social media is constantly evolving and it is best to stay up to date with new trends. That is why we leave you with 20 essential tips to make your social
In all marketing plans, it is important to set the objectives peru mobile phone numbers database that will guide your strategy, and social media marketing is no exception.
Ideally, you should use SMART goals, which in other words means that your goals should be specific, measurable, achievable, relevant and time-bound.
Worker pointing at his target
Specific
If you propose vague objectives, the only thing you will achieve is not to establish a good strategy because you will not know how to measure what you want to achieve.
It is important to specify exactly what you want to achieve with your social media marketing strategy.
Measurable
You need to be able to answer whether the objective was met or not and for this you need to set measurable objectives in percentage, for example, increase engagement by 20%.
Achievable
If your expectations are too high you will end up frustrated. It is good to have ambition regarding your goals, but you also have to be realistic.
Relevant
Social media marketing goals should align with the company’s overall marketing goals, as all marketing efforts ultimately add up to the bigger picture.
Storms
This means that your goals should have a set time frame in which they will be accomplished, each goal should have its own deadline.
Also, remember that you should not set more than 4 goals for them to be feasible.
2. Identify your audience
You need to identify who you want to target on social media because it is an essential part of your strategy. Remember that you should build your buyer persona not only through assumptions but also through research.
Interconnected audience through social networks
Below, we give you some guidelines that will help you build your buyer persona.
Former Clients
Your current customers are a good starting point because you can do in-depth research into their lifestyle, demographics, and interests to create a more global buyer persona from there.
What need does your product or service cover?
By being clear about what need you are covering, you can get closer to the type of consumer you are reaching and what their behavior is when purchasing a product or service.
3. Choose the social networks that suit you
It is a common mistake to want to be present on as many platforms as possible, since choosing which social network to be on also requires a strategy.
You should ask yourself what each platform offers you because you should choose based on your objectives and your buyer persona.
For example, if your plan is to sell directly to consumers, you can choose Facebook; if your business allows you to create more visual content, you can go for Instagram or Pinterest; and if your audience is young, you can consider opening accounts on Snapchat or Tik Tok.
Another recommendation is to look at what your competition is doing, as this gives you a good idea of which social networks your potential consumers are on.
Entrepreneur browsing social media
4. Create quality content
The first step to creating quality content is to identify what type of information will be useful to your audience. Remember that your content must be entertaining and visually pleasing, as users will look at all these details to evaluate it.
Also, don't forget that users don't like to be overwhelmed with the same information, especially if it's only information about your company. Give them something that interests them and, above all, that is useful.
On the other hand, you must take into account that, just as creating quality content takes time and effort, the ideal is to share it on as many channels as possible so that it reaches as many potential customers as possible.