Despite this and all the good results you can get through digital marketing, it is normal to feel fear towards the unknown, especially if you have never considered the idea of promoting your business through the Internet.
However, in today's world this has become indispensable. If you don't have a website, a social media profile and an email where people can contact you, it will be very difficult to gain credibility.
For this reason, we leave you a basic guide with the essential practices to boost your business in the digital world .
How to get started in the digital world without getting overwhelmed?
At first, it may seem like taking your business online is a lot of work.
And the truth is that there are many types of Digital Marketing and you can do an endless number of things depending on the strategy you want to address and your objectives.
However, there are certain necessary practices that you can start with, either on your own or by hiring a digital marketing agency or experts in the field.
Remember that digital marketing doesn't have to be complicated, but it does require constant and strategic work.
What activities would be involved?
Social media strategy
Having a presence on social media is the first step to giving your business a digital presence.
This is because creating an account is not at all complicated, contrary to what is involved in creating a website where the knowledge must be greater.
Once you have created your social profiles and evaluated which platforms are best suited for your business, you can begin to evaluate what type of content to create and the best ways to reach your potential customers.
What are the basic actions?
Evaluate all available social networks.
Create the most appropriate social media profiles.
Take photos of your products and services to promote them
Use a basic image editor like Canva .
Share content 3-4 times per week.
Interact with your audience.
Reply to messages and comments.
Young man analyzing the results of his digital efforts
Creating a website
There are simple ways to create a website, for example you can do it through WordPress or Wix. However, the best thing to do to ensure that your website does not have problems now or in the future is to hire a web design expert .
This investment is not significant compared to all the benefits you will get from creating it.
Remember that a website will give credibility to your brand, and it is also a good place to talk only about your brand and what you offer without interruption from third parties.
What are the basic actions?
Evaluate whether it is essential to create a website at this time.
Prepare all the material you would like to present on your website.
Hire a web design expert.
Monitor the process until you are satisfied with the result.
Content creation
You need to evaluate what type of content your audience would most like to see and how you are going to communicate with them. Whether your content is going to be more educational and informative or entertaining.
Remember that it is important to know your customers in order to know how to reach them.
In addition, you must be clear about where to distribute your content, depending on the digital channels you manage. For example, the most basic thing you should take into account is that you must create designs for social networks and articles for your website.
What are the basic actions?
Use the tools at your disposal to create content. These can be images, videos or articles.
Put your brand in the content you create. Don't forget to always maintain the same graphic line, that is, use the same colors and shapes so that users can identify you.
Schedule content. You can use external scheduling tools to do this or create a calendar to remind you of publication dates.
Benchmarking
The ideal thing to do when you take your business to the digital world is to carry out benchmarking . Benchmarking is ideal for analysing your competition and taking their best practices as a reference.
What are the basic actions?
Make an Excel table with all the companies that you identify as your competition.
Analyze what they are doing digitally and who their customers are. Remember that their customers telemarketing leads argentina telephone number data are also your potential customers.
Make a clean list of actions you could implement right now to boost your business.
Measure results.
Customer service
When you open new communication channels, in this case social networks or a website, you cannot leave them unattended. Keep in mind that your potential clients will try to contact you there with their queries and if you leave them waiting you will lose them.
Likewise, your current customers may have questions about the product they purchased and you must be ready to respond to their messages.
It's true that it may sound a bit tedious to be on your phone all the time, but people like to be heard and receive quick answers.
What are the basic actions?
Turn on notifications on your social networks.
Implement a live chat on your website.
Responds to all questions or queries immediately.
Create a “questions and answers” page on your website so people can get their questions answered faster.
Automate your social media messages in case you can't respond.
Remember that the important thing is to start, because once you take action you can continue growing.
The same thing happens when opening digital channels for your business. It may seem like a lot of work at first, but as you get started, you will see how the results will speak for themselves.