Guy Kawasaki is one of the most influential people in the world when it comes to innovation, startup creation and management . He often challenges the status quo with great books, such as “The Art of the Start” or “The Art of Enchantment” , among many others.
But... Who is Guy Kawasaki?
The role of “chief evangelist” is not widespread in our country, but its objective is nothing more and nothing less than to change our attitude towards an idea and the way we all behave . The “chief evangelist” of a company must ensure that a new technology, idea or product goes from being something minor to becoming the universal reference , that which all the competition imitates, the gadget that you must have to be up to date.
And that was the mission that Steve Jobs entrusted to the protagonist of this article at the dawn of Apple: to make the Macintosh become the personal computer that other manufacturers would envy and want to create for their own companies.
Following his experience with Apple, Kawasaki set himself the goal of giving entrepreneurs the power to change the world , for which he founded Garage Technology Ventures . He is also the co-founder of Alltop.com and the author of eleven brilliant books on management, including “Rules for Revolutionaries” , “How to Drive Your Competition Crazy” or “The Macintosh Way” .
His time at Apple
Guy Kawasaki was one of the people who, along with Steve Jobs, "evangelized" the idea of the personal computer in the 1980s, helping to ensure its triumphant success.
He worked at Apple from 1983 to 1987 and again from 1995 to 1997. He was the company's marketing director and contributed a great deal of his knowledge to making the Macintosh the marvel it became at the time.
He would later admit that he was wrong to leave early.
“In both periods I quit too early, I was so stupid! I think I only made about $250,000 in Apple stock.”
Three years after his pioneering work at Apple, Kawasaki produced the first telemarketing leads canada telephone number data monument of this revolutionary start-up era with his book "The Macintosh Way" , beginning his extraordinary career as an author, speaker and "evangelist".
Present and future
Guy is currently an "evangelist" for Canva , a design tool that aims to democratize this discipline.
“Literally anyone can use Canva to make designs.” In fact, he adds that “it is a fast, free and intuitive version of Photoshop” and assures that “in many circumstances it takes less time to create a design in Canva than to open Photoshop.”
Regarding this innate ability to change the world , Guy Kawasaki once responded: “The difference is that a good evangelist can recognize a good revelation. But a good evangelist does not necessarily have to create a good revelation .”
Guy Kawasaki: Canva's "evangelist"Guy Kawasaki: Canva's "evangelist"
As he has said on many occasions, he does not consider himself a visionary , "but I am someone capable of recognizing a good revelation when it is presented to me."
According to him, "an evangelizer is not born, but made ." And the way to become a good evangelizer is by creating or finding a good cause .
It's what Guy Kawasaki calls "Guy's Golden Touch": it's not that everything he touches turns to gold, but that everything he touches is already gold. "It's very easy to evangelize something good like the Mac or Canva; the hard part is to evangelize shit ."
Guy Kawasaki: Twitter
(Click on the image to go to the tweet)
As for what is yet to come, although it is impossible for anything to happen in the world of digital marketing without Kawasaki knowing about it, he is hesitant to predict what will happen in the future: “I would say that in two years, Facebook will probably still be in control. If I knew what was going to happen in three or five years, I would be investing in it right now. Nobody knows .”
Finally, I leave you with an interesting interview that Javier Megias , in collaboration with Sintetia , conducted with Kawasaki in 2012:
Link arrow Read interview