10 useful tools for business

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The tools of a small business are traditionally spreadsheets, a notebook and a phone that works 24 hours a day. Many companies are convinced that they cannot afford more advanced services, since they have a rather modest budget. However, this decision is misleading. Manual work takes a lot of time, and, accordingly, money to pay for this work.

In this article, we will talk about 10 useful tools for business that will not only save your budget, but also help you optimize your work to free up more resources for really important things.

1. Website builder

Today, a website is an indispensable tool for business. If you can't afford to hire a programmer, you can use a website builder - for example, Wix or Tilda . These are services that allow you to create a website yourself using a ready-made template - completely free of charge or for a moderate fee. A website builder is easy to use, and you don't have to deal with programming. Most often, the services contain detailed reference information and training videos. You can create your website using a builder completely "from scratch", even if you have never encountered such tasks.

2. Website analytics system — Google Analytics

Google Analytics is a completely free tool for businesses that allows you to conduct a detailed analysis of user behavior on a website. If a company invests money in advertising, an analytics system is simply necessary. With Google Analytics, you can optimize costs and determine the best ways to promote your company on the Internet, which is extremely important for small businesses with a limited budget.

Which channel of user acquisition is more effective? How much does one request from a social network, affiliate network or contextual advertising cost? Does e-mail newsletter work? What content on the site is most in demand, and which does not give results? Google Analytics will answer these and many other questions.

3. GSuite cloud services

It is unlikely that you will find a company that does not use email. Google's GSuite service is a corporate email, a shared storage of files that can be edited online, as well as a number of other useful tools for business. In addition to work services, GSuite provides a high level of data security. For example, you can remotely control access to corporate information (for example, if the phone is stolen or if you need to urgently block access to data for one of the employees), as well as administer work devices (for example, install applications). GSuite can be considered a must-have tool for small businesses, since it does not require a system administrator. Google ensures the smooth operation of servers and eliminates the need to configure anything yourself. Working in GSuite is as simple as possible.

4. CRM system for business

For companies that work with customers, a CRM system is an absolutely essential business tool. CRM helps achieve several goals.

Organize your customer base in CRM: collect all information and communication history for each customer in the form of convenient cards.
Manage the progress of transactions.
Automate routine processes (including letter and document templates, filling in contacts, mass mailings, calendar management, and much more).
Distribute and monitor the progress of tasks of departments and employees.
Collect and analyze data necessary to form marketing and sales strategies and tactics.
A CRM system for business is able to belize phone number list integrate all the tools used (including mail, telephony, chats, cloud documents, social networks) and aggregate information coming from different channels.

For those companies that use GMail and GSuite services, the optimal solution is NetHunt CRM. This program is simple and easy to learn. CRM is built directly into the interface of your mail and at the same time combines various services, eliminating the need for staff to switch between tabs, windows, notebooks and phones. NetHunt CRM is also suitable for small businesses due to its flexibility, low price and clear interface.

5. Zapier — a tool for integrating online services

When you use multiple online business tools, transferring information from one application to another can be time-consuming. Zapier is a service that allows you to integrate different applications and make them work together. Zapier does not require any programming knowledge.

Yes, NetHunt CRM supports direct integration with Gmail and Linkedin, and Zapier will help you integrate any others into CRM.

Here are some examples of popular apps that can be integrated with Zapier: Slack, Twitter, Facebook, Instagram, YouTube, Zoom, and many more. In total, Zapier supports integration with over 2,000 services.

6. Docusign - digital signatures

Do you print documents to sign, then scan them to mail? Electronic document management with digital signatures will save you time. Docusign allows you to sign documents directly in email and browser, from your computer, tablet or phone. Docusign is a reliable and secure service used by companies around the world. The digital signature function is available in GSuite services (including Gmail and Google Drive), as well as in the Chrome browser. Docusign can be integrated with CRM for business, and documents can be signed directly in the CRM system.

7. Slack for corporate communication

More and more companies are now moving communication to instant messengers, but they come with a number of challenges. For example, it is inconvenient to search for information, files, and links. Several discussion topics get mixed up in general correspondence. Valuable ideas can easily get lost.

Slack is a progressive version of online chat with advanced features. Various issues can be discussed in separate threads of correspondence - channels. You can connect certain employees, clients, representatives of other companies to channels or leave open access for all staff. Slack has a convenient archive search function, supports video calls, and can be connected to GSuite services and integrated with a CRM system.

8. Tools for analyzing competitors in social networks

For many small businesses, social media is perhaps the most effective channel for attracting customers. But while some are reinventing the wheel, others are analyzing the successes and failures of their competitors and building a marketing strategy based not only on their own experience, but also on the experience of other companies.

With ready-made tools for analyzing social networks, you can forget about manually viewing accounts. For example, with the Feedspy service , you can easily select posts that interest you from the right pages for a certain time, choose the right type of posts (photo, video, text), sort them by type and number of reactions, and even find posts by keyword. In Feedsp