How to use CRM for lead management

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For more than half of marketers (61%), lead generation is not only their top priority, but also their most difficult task. Indeed, without a constant flow of leads and a continuous filling of the sales funnel, your business is doomed to failure.

Even a well-designed lead generation strategy does not guarantee success. This is emphasized by 88% of marketers, emphasizing that lead generation is followed by the process of converting them into paying customers.

Lost sales opportunities won’t make you money. So you need to approach the process holistically, properly managing leads from acquisition to closing.

In this article, we take a detailed look at the lead management process, its role in ensuring business growth, and also talk about how to manage potential customers more effectively using a CRM system .

Content

What is lead management?
Why is lead management important?
How does CRM help manage leads effectively?
What is lead management?
By definition, lead management is the bahamas phone number list process of attracting potential customers and moving them from the top of the sales funnel to the bottom, culminating in a purchase. Lead management typically consists of six main sequential steps...

Lead capture
Data enrichment of leads
Lead qualification and prioritization
Distribution of leads between managers
Warming up the leads
Lead conversion
Lead management can be considered successful when two things have happened: First, you have established a strong relationship with prospects who have entered your sales funnel, and second, they have made a purchase, choosing your product over a competitor's solution.

Why is lead management important?
Lead management has a number of benefits for any business, large or small. Here are some of the most important…

Helps you build relationships with prospects . A good lead management strategy allows you to connect with prospects who enter your sales funnel as quickly as possible, which in turn helps you move them down the funnel faster.
Helps you stay in constant touch with potential clients. Effective lead management ensures consistent, relevant communication, which is a key influence on a client's decision to choose a service.
Promotes effective lead tracking. With lead management principles, you can know exactly who your leads are, what channels they come from, what they respond to best, and how well they convert.
Saves your business time and money. Good lead management saves sales managers time and effort by shifting their focus away from prospects with a low probability of buying. Instead, managers can focus on more valuable leads that are more likely to convert.