Email marketing

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Email marketing is currently the most powerful and cheapest way to build and develop a relationship between the public and your company . After all, it allows you to directly contact people interested in your solution, in addition to the clients you already have in your database.

Therefore, you can work with it at any stage of the funnel and get results without much complexity, just send the right content, such as blog content, rich materials, informative articles, promotions, discounts, etc., at the ideal time.

To start an email marketing strategy, you need:

a domain,
an email automation tool;
and a person to implement the strategy.
But keep in mind that regardless of that, your investment will not be high.

It is not in vain that email marketing is the Digital Marketing channel with the best return on investment , that is, you do not need to invest too much to generate a large volume of income.

3. SEM
Having a well-designed website is important, but if your target audience can't find it, it's unlikely to become a source of conversions and sales.

This is the role of SEM (Search Engine Marketing), a set of strategies that aims to optimize websites to place them in the best search engine results.

SEM is divided into two other strategies: Search Engine Optimization (SEO) and sponsored links .

SEO consists of actions and strategies pakistan mobile database that seek to increase website traffic and performance .

These actions apply techniques such as the use of keywords, information architecture, use of friendly URLs, internal links, images, among other factors considered by Google algorithms for organic positioning.

On the other hand, sponsored links are those that appear at the beginning of Google searches and are identified with the word "Ad" . But, in addition to search engines, they can also appear on social networks, blogs and portals, for example.

With sponsored links it is possible to obtain fast and predictable results, even with little investment.

This is because campaigns can be segmented according to various characteristics and impact a certain number of people. For this type of strategy, companies use Google Ads , Google's advertising platform.